Wednesday, 21 September 2011

Target Audience - Filmed Interview

Another way of collecting data is completing a filmed interview which is a qualitative method in which we can gain in depth answers which will expand on our questionnaire analysis. This is a good method as they are able to expand on their points explaining exactly what they want. By filming, we are able to go back at any time and review our research making reference to this when creating our product.

No comments:

Post a Comment